Highland Parks & Recreation

The Challenge

The Highland Parks and Recreation website was outdated and cluttered. It needed a completely new site that was easy for visitors to browse and gauge all the client’s programs offered to the residents of the community. The site needed a calendar and Facebook feed so that all visitors could see current news and events, regardless if they had a Facebook account. In addition, the client needed to post job offerings and take applications on the website.

The Solution

Prime Consulting created a new website that retained the client’s theme colors from the former site and matched its logo colors. The site advertised current and new program offerings, events, job postings, online registration, and email subscription. The daily visitor count increased dramatically as did the conversion rate. In addition, the site was created to be responsive for a pleasant mobile experience.

  • Online Registration 40%
  • Website Traffic 70%
  • Conversion Rate 5%
  • Email Subscribers 70%

The Results Were Amazing



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